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Amazing 360° City Views from your SOHO Penthouse The Singer Building was built in 1903. It was designed by the architect Ernest Flagg for the Singer sewing machine corporation as their first major headquarters. The design of the cast iron and terra cotta facade reflects the architect's training at the Ecole de Beaux Arts in Paris. The building is his first "skyscraper" and exhibits his considerable talent in the French Beaux Art style. Wrought iron railings and brackets decorate the sunscreen balconies that cover floor to ceiling glass "casement" doors with arched transoms above. Steel columns support the structure and terra cotta in-fill panels fireproof the steel. The building is remarkable for the clear articulation of its structural form. It has been designated as a landmark by the NYC Landmarks Commission. Singer Studio’s recent history is interesting. It was scheduled for demolition during the early sixties to make way for the lower Manhattan Expressway, a six lane superhighway planned by Robert Moses to connect the Williamsburg Bridge with the Holland Tunnel. The Singer Building was apparently blocking an exit or entrance ramp and even appears in the Nathan Silver book "Lost New York" as having been demolished, which shows how close it actually came to the wrecker's ball. The building was converted in the late 1970's from its original manufacturing use to a mixed occupancy of artist residences, and professional offices. The variety of occupancies adds considerably to the security of the building, since it's occupied 24 hours every day of the year. Over the years, the neighborhood has changed dramatically with the addition of many fashionable shops and eateries. Dean & DeLuca, just across the street, adds interest and a good food emporium to our shared corner of Prince and Broadway. Fanelli’s, a legendary Soho eatery is just around the corner, and Chinatown and Little Italy’s restaurants are just a few short blocks away. A Post Office, Federal Express offices and available public transportation, both above and below ground, are literally steps from the front door. Beginning this June, a new tenant will move into the first floor commercial unit. Mango, an internationally recognized chain of women’s apparel stores will occupy the space with their flagship store. As a result, the Singer Studio Building will continue to be a safe, vital and healthy part of the thriving, bustling Soho community. |